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Is Your Email List Ready for Black Friday?

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Email deliverability can make or break your Black Friday sales.

Without the right setup, your beautifully crafted emails could end up in spam or blocked altogether.

Inbox Gold: Your Black Friday Prep Guide will help your emails reach your customers’ inboxes, whether you’re starting months ahead or just days out.

This guide is now only available as part of the Ring In Black Friday Sales: Email Deliverability for Solopreneurs workshop. 

Simple steps. Clear guidance. No guesswork.

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Get Ready for Black Friday

Your Email Deliverability Checklist

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Email is the backbone of your Black Friday success, helping you connect with customers and keep your sales flowing.

But without the right setup, your emails might never reach their destination.

Between rising ad costs, stiff competition, and new sender requirements from Google and Yahoo, this Black Friday is shaping up to be a tough one for many business owners. 

You can’t afford for your emails to be blocked or sent to spam.

This can mean lost revenue, damaged customer trust, and wasted marketing efforts.

Your Black Friday offer is too good to be ignored—don’t let it end up in spam.

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Don’t let simple errors sabotage your email campaigns—configure your emails correctly from the start.

Make sure your emails reach your audience in time for the biggest shopping season of the year.

Get a customized action plan that fits your schedule, whether it's months, weeks, or days away from Black Friday.

Don’t wait until it’s too late—get the Black Friday deliverability workshop and prep guide today and take control of your email deliverability.

What’s Inside the Black Friday Prep Guide

This guide is your all-in-one resource for ensuring your email campaigns are optimized for Black Friday. 

Tailored to fit your timeline, whether you have months or just days, it offers actionable steps and expert advice to help you make the most of this critical sales period.

Check for issues in your email setup, domain reputation, and past campaign performance.

Get step-by-step instructions specific to your timeline and business. 

API-MO Framework diagram: Assess, Prepare, Implement, Monitor, Optimize

We’ll guide and support you through every step so your Black Friday emails are ready to go with clear, compelling offers that align with your deliverability improvements.

We'll guide you on how to review the results and make refinements. Learn from what worked and what didn’t, adjusting your approach to maximize the success of future campaigns.

We'll help you keep a close eye on your email performance as Black Friday approaches and beyond. 

Created by an email deliverability expert

Hi, I'm MV Braverman, the Deliverability Detective.

I’ve helped countless businesses navigate the complexities of email marketing. My focus is on ensuring your emails land where they belong—in the inbox—by guiding you through best practices and helping you avoid common pitfalls. 

With a passion for simplifying the technical details, I’m here to support you every step of the way.

What people say about us and our guides

MV is my go-to email marketing expert. When new requirements came into effect, I was lost on ensuring email delivery. Using her DIY guide, I set everything up in 2 hours! She also answered my questions personally. Now, I refer anyone with email issues to MV.

Inbox Welcome helped us with Mailchimp and getting our domain verified. Thanks to their assistance, our newsletters were delivered to primary inboxes. What stood out most was the kindness and patience that MV demonstrated while working with me - I am definitely not a tech person.

Program Director, nonprofit

MV helped me set up DMARC and ensure my domains were verified. The result? Just no stress about whether or not we'd be compliant! What I appreciated most was how easy the process was. MV was very responsive and quick. Would I recommend Inbox Welcome? 100%!

Frequently
Asked
Questions

Who is this guide for?

This guide is designed for business owners, marketers, and anyone responsible for email marketing during Black Friday. Whether you’re a solopreneur or part of a larger team, this guide provides actionable steps for improving your email deliverability.

What results can I expect?

While we can’t guarantee specific results, following the guide’s best practices will significantly reduce the risk of your emails being blocked or sent to spam, helping you maximize your sales potential during Black Friday.

Will this guide work for my email platform?

Yes! The guide provides a high-level overview that applies to all platforms. 

Do I need DMARC to succeed on Black Friday?

If you’re more than 60 days out, implementing DMARC can improve your sender reputation and deliverability. However, if you’re closer to the event, focus on stabilizing your current setup unless you’re having deliverability issues.

Is this guide enough, or should I hire a professional?

This guide offers valuable insights and actionable steps for all experience levels.

Whether you’re new to email deliverability or more experienced, you’ll find useful guidance.

However, if you are experiencing deliverability issues, or simply don’t have the time to deal with technical details, let's talk.